Florian – Academic Coaching
Full website redesign, autobiographical copywriting and SEO strategy for a coach specialising in academic neuroscience.
A landing page that sells — free from the visual weaknesses of the original.
Algoria, a Paris-based web agency, brought me in as UI support for one of their clients: Qibi. Copywriting fully provided by the agency — my focus was on art direction, high-fidelity layout, and delivering a ready-to-build mockup.
Algoria, a web agency based in Paris, reached out to me as a subcontractor to provide UI support on this client project. The copywriting was already fully written — my mission: set the art direction, structure every block visually, and deliver a high-fidelity mockup ready to develop.
The qibi.ch website existed, but wasn't guiding visitors towards a specific action. Visual hierarchy was absent, the main message buried. Algoria had already rewritten all the copy. All that was missing was the layout to let the copywriting do its job.
Before opening Figma, I put together a reference board: SaaS landing pages, digital agencies, Swiss B2B brands. The aim: identify the visual codes that inspire trust in this sector, then go beyond them so Qibi would have its own personality rather than a generic identity.
UX/UI Designer based in Angers & Co-Founder of Combo.
Open to full-time & work-study positions. I'm eager to bring my vision and energy to an ambitious team.