From zero to the first position on Google.
A multi-brand car garage in Les Ponts-de-Cé, with no digital presence at all upon arrival. The challenge: design the visual identity, then lead a full UX redesign of the website, from user research to integration under WordPress Elementor, entirely independently.
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Ouest Car had 4,000 clients since 2015, with no digital presence at all. No website, no visual identity. Mission: design the garage's visual identity from scratch, then lead a full UX redesign of the website, from user research to integration under WordPress Elementor, entirely independently.
Upon arrival, Ouest Car had nothing: no logo, no colour palette, no typography. The sector's temptation: car silhouette, tyre, wrench, exactly what every competitor does. The final logo plays on the initials O and C: the O subtly takes the shape of a bolt, and the two letters together evoke a clamp. A subtle automotive anchor, not a literal one. The palette draws on the colour codes of Top Garage and BMW, the two natural references of the garage, nuanced in HSL to give them their own character.
Once the brand guidelines were approved, the identity was applied to the garage's first physical medium: a large-format banner installed at the entrance. The first visible touchpoint from the street, it faithfully reflects the colours, typography and logo defined upstream. Consistency between digital and print, from the very moment the guidelines were put in place.
Thomas, 38, is looking for a trustworthy garage. He googles, checks reviews, glances at the site: if pricing is unclear, he moves on. Sophie, 45, is looking for a used car. Her concern: buying a vehicle with hidden problems. Thomas is ready to act quickly if the site convinces him. Sophie needs reassurance before going further. This difference in readiness directly shaped the CTA wording, the page hierarchy, and the decision to never send Sophie to LeBonCoin without first convincing her on the internal page.
V1 had a structural flaw: the /services/ page concentrated everything, making sub-pages useless and creating duplicate content. V2 is built on a hub logic: Services presents the two areas, sub-pages go deeper. This step made it possible to clarify the information hierarchy and eliminate the duplicate content that was hurting V1's search ranking.
Thomas (mechanics, ready to act), Sophie (used car purchase, needs trust), and a third discovery profile arriving from social media. Visualising the three journeys in parallel highlighted concrete decisions: the split form / Calendly layout in two columns to maximise appointment bookings, and the need to make pricing readable directly from the Services page, without having to search.
The research covered a wide range of local and national automotive websites. Three competitors were analysed in depth: Transakauto, for its polished positioning without local anchoring; Solidarauto49, for its SEO practices in the auto sector; Garage 2S, a direct competitor in Les Ponts-de-Cé. The research highlighted industry standards in terms of readability, trust-building and conversion, and guided the structural choices for V2.
Six pages wireframed in black and white before any colour decision: Home, Services, Mechanics, Buy/Sell, The Garage, Contact. This exercise made it possible to validate the information hierarchy and CTA placement without being distracted by aesthetics. This is the step where the dual-form principle (classic form on the left, Calendly widget on the right) was definitively decided.
Home, Services, Mechanics, Buy/Sell, The Garage, Contact: each page has a complete mockup. The design system revolves around Sora (headings, geometric and assertive) and Geist (body text, clean and readable), with a fourth colour added: #0A2540, a deep dark blue that anchors the automotive universe. Graphic signature: road patterns built in two stacked layers in Figma, applied sparingly. CTAs reworded in the first person: "I get my car repaired", "I buy or sell".
1st position on Google for local keywords since November 2024, maintained despite an SEO error identified and corrected during the year. Active newsletter with 384 contacts and 45% open rate on the best campaign. V2 site designed with a complete UX methodology (personas, site architecture, user flows, design system, 6 high-fidelity pages) before a single line of code.
"Armand came with ideas I never would have had on my own. Always there, always in good spirits, he gets things quickly and really puts in the work. We had a good laugh too. It was a great encounter."
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UX/UI Designer based in Angers & Co-Founder of Combo.
Open to full-time & work-study positions. I'm eager to bring my vision and energy to an ambitious team.
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armand.legros28@gmail.com
Armand Legros
