Combo. Co-founder of a web agency in Angers.
Combo is our own agency, co-founded with Manon alongside our studies. We support SMEs in web design and SEO/GEO to help them gain visibility and acquire clients. Designing our own website means being both client and service provider at the same time, with no safety net.
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Rank on Google quickly while laying solid foundations to grow the structure. The brief we set ourselves: a landing page that converts today, a WordPress that can become a full site tomorrow.
Purple, pink, lime. A palette built to be recognizable before it's read. The logo, a blinking "C", had to work as a favicon, on a tote bag, on the side of a van. We tested the identity across all formats to confirm it held up everywhere before anchoring it permanently.
One page first to move fast on Google, one URL to optimise, one focused message, zero dilution. But the choice of WordPress is no accident: it lets Manon evolve the SEO independently, and grow the structure into a multi-page site once the rankings are established. The landing page is the launch. The multi-page site is what comes next.
We worked on the copywriting with Manon before touching Figma. The design adapted to the text, not the other way around. That's a core step in the Combo method: we don't fill wireframes with words, we build the structure around the message. A founding principle found in the brief: talk about the client before talking about yourself. The visitor must recognise themselves within the first 10 seconds.
The moodboard steered toward a clean, light universe with coloured blocks that structure without weighing things down. Landing pages from agencies that know how to manage density: enough information to convince, enough space to breathe. The constant reference: does it stay readable on a fast mobile scroll?
While Manon was working on the copywriting, I was simultaneously exploring several creative directions. The idea: validate an art direction as soon as the copy was done so we could move straight into it. Which was not simple. We kept getting tired of each option. Or when one of us liked it, the other didn't. That's what it means to be your own client.
The structure was planned in a precise order: a results-oriented hero, the problem, service pillars, proof, pricing, testimonials, team, FAQ, final CTA. Each section has a reason to be there at that exact point in the scroll. The prospect must be convinced before they reach the pricing, not after.
A WordPress landing page delivered and SEO/GEO-optimised from day one, with a visual identity rolled out across all formats. The foundation is set. The multi-page site will follow at the pace of Google rankings.
"Working with Armand is both smooth and stimulating. He has a genuine design sensibility, knows exactly where he's going, and brings others along in his vision without ever imposing it. On Combo, we built everything together, from architecture to integration, and I couldn't have dreamed of a better partner."
Complete website redesign, autobiographical copywriting and SEO strategy for a coach specialising in educational neuroscience.
A car garage with no digital presence. Visual identity, social media, newsletter and V2 website designed with a full UX methodology.
Medieval artisan e-commerce and a mobile guided tour app: two products designed from scratch, from user research to high-fidelity wireframes.
UX/UI Designer based in Angers & Co-Founder of Combo.
Open to full-time & work-study positions. I'm excited to bring my vision and energy to an ambitious team.
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armand.legros28@gmail.com
Armand Legros
