A website that convinces parents before the first call.
Florian coaches high-school students using a method rooted in neuroscience. His website didn't show it. We rebuilt everything: visual identity, structure, copy, SEO, so that parents searching for a coach in Angers find him and want to call.
View the website
The old site didn't reflect the quality of the coaching. Parents would land on it, not understand the offer, and leave. The brief: rebuild from scratch with one single goal, trigger contact.
No hierarchy, no clear journey. Parents landed on the site without knowing who Florian was, what he offered, or why him over anyone else. The M3&OSE method, his real competitive edge, was invisible. Everything had to be rebuilt.
We defined a warm, understated palette, far from the cold codes of traditional tutoring. The result: a design that reassures parents and reflects the seriousness of the coaching, without looking like a revision app or a tutoring centre.
6 pages, one single path. Home, Method, Testimonials, Background, Resources, Contact. Each page answers a question the parent asks before clicking. The structure follows the reasoning, not the other way round.
We mapped doubts in the order they arise: is Florian credible, does the M3&OSE method work, is it right for my child. The site answers each question before it's even asked, and ends with a free call with no friction.
References from parental coaching, education and academic support. We looked for the visual codes that build trust with worried parents, in order to create something distinct, not a copy of what already exists.
A live site, indexed on Google, with an identity that holds up. Florian manages his content independently, without relying on an agency.
"The result far exceeds my expectations. My site finally reflects the seriousness of my coaching. Students and their parents find me directly on Google, and the design immediately inspires trust."
We built our own site with Manon. Designed to rank on Google, be cited by AI, and built to convert.
A car garage with no digital presence. Visual identity, social media, newsletter and a V2 website built with a full UX methodology.
Complete UX/UI design of a rap media platform centralising news, ticketing, live streams and participatory merch for a 16-35 audience.
UX/UI Designer based in Angers & Co-Founder of Combo.
Open to full-time & work-study positions. I'm eager to bring my vision and energy to an ambitious team.
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armand.legros28@gmail.com
Armand Legros
