UX/UI Mockup Fictional project

Hustle

Fictional rap platform · UX/UI design from scratch

HUSTLE. is an urban rap digital media that centralises news, concerts, live shows, merch and a creative space all in one place. The challenge was to design an architecture that serves both the passionate listener and the streetwear graphic designer, without their journeys getting in each other's way.

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Project brief

Scope

User research Personas Information architecture User Flows UI Design Figma Prototype

Tools

Figma Website mockup

Persona 1

The hardcore fan: rap is his life.

Two profiles with opposing intentions: Victor, 22, who tracks concerts and releases several times a week, and Lilian, 28, a graphic designer who wants to upload his creations and monitor their traction. This polarity directly shaped architectural decisions, particularly the separation between Merch and Creation.

1 / 3

Persona 2

The curious one: rap as a cultural window.

25-35 years old, he listens to rap but comes looking for something else: artist portraits, career stories, lyric analysis. He wants to understand the culture, not just consume it.

2 / 3

Persona 3

The creator: he wants to break through.

Rapper, beatmaker or photographer within the ecosystem. He follows Hustle to position himself, draw inspiration from other artists' journeys, and perhaps find a springboard. Pro-tip content and interviews are particularly relevant to him.

3 / 3

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Results

Delivery of a Figma prototype with 5 navigable flows, a 5-section architecture and a documented UX decision that restructured the entire merch section mid-project.